Why Are Wishlists So Important To Indie Devs? (w/ Chris Zukowski)

Find more from Chris at How To Market a Game 👉 https://howtomarketagame.com/ Chris Zukowski 👉 https://twitter.com/AdventureMtn Wishlist Farewell North on Steam 👉 https://farewell-north.com/steam Join the Discord 👉 https://farewell-north.com/discord Have you ever wondered why game developers all seem to be asking you to wishlist their games on Steam? It all has to do with the number of games released each year, and how Steam decides which games to showcase in their limited front-page space. In this video we'll look at why wishlists are important, how devs can use wishlists to make their game stand out from the crowd on Steam, and where you can earn wishlists for your game. Game marketing expert Chris Zukowksi also sheds light on the Steam algorithm and how wishlists play a role in surfacing the best games, along with some other metrics you can use to see if your game is on the right track. I'll also share how many wishlists Farewell North has after 2 years on Steam. Credits 👉 Edited by @TheShelfman 👉 Farewell North Original Score by John Konsolakis: www.johnkonsolakis.eu Game Overview: Restore color to the desolate islands of Farewell North, an open world journey where you play as a collie traveling with his owner. Explore land and sea, uncover hidden paths, evade monsters, and free wildlife to bring color back to the world while revealing an emotional story about saying farewell. Twitter: https://twitter.com/kylewbanks Website and Email Newsletter: https://farewell-north.com 0:00 What's the deal with wishlists? 0:28 Why wishlists are important 2:24 Marketing Expert Chris Zukowski 2:48 Why do devs ask us to wishlist? 4:10 How many wishlists do we need? 5:52 What's the downside if we don't collect wishlists? 6:33 Where do we get wishlists? 7:42 Are wishlists becoming diluted? 8:22 Farewell North wishlist numbers 8:52 Should we worry about deletes? 10:18 Where Farewell North wishlists came from 12:01 Average daily wishlists 13:06 Other important Steam metrics 15:09 Farewell North update 15:45 Outro #gamemarketing #devlog #gamedev #gaming #videogames #indiedev #indiegame #unity #unity3d #madewithunity