Mobile gaming ads insights & trends | Unity Gaming Services

In this on-demand webinar, we discuss the highlights from the Unity Mobile Insights Report 2022. This 30+ page report covers many aspects about the business of mobile gaming, and features answers to many questions our mobile game dev partners have been asking us for a while. ⭐ Download the 2022 Unity Mobile Insights Report: https://on.unity.com/3tE1ZhW More Helpful resources: ⭐ Learn more about Unity’s Monetization Solutions and get the Unity Ads SDKs: https://on.unity.com/3tDMOVK ⭐ Download the Guide to Mobile Game Monetization Strategies: https://on.unity.com/3AnPkTL Timestamps: 0:00 Speaker introductions 4:42 What are the top subgenres of games in app stores by DAU? 9:18 How to conduct a soft launch for your mobile game 14:26 Which games should you advertise in to get the highest CTR, conversions, and retention? 17:34 What are the best ad creatives to use for your game? 21:07 When should you use IAAs over IAPs? 24:28 Choosing how to implement ad placements and which ad format to use 28:04 Key mobile monetization benchmarks 29:21 Summary of key takeaways 31:05 Question 1: How do you make a mobile game with ads? 32:09 Question 2: How did you arrive at the conclusions in the report? 33:19 Question 3: How does ad driven monetization compare to Apple Arcade? 34:42 Question 4: How do you define soft launch? 36:04 Question 5: Interstitial ad frequency during a play session 37:40 Question 6: Is it easy to monetize your game with Unity Ads? 38:46 Question 7: What is the best soft launch strategy for games with multiple languages and personas? 40:03 Question 8: Tips for monetizing a single player game vs a multiplayer game 41:23 Question 9: Are banner ads still worth it? 42:47 Question 10: How has bidding impacted user acquisition? 44:32 Question 11: How to promote your game and build publicity 46:23 Question 12: How do I get more market data around different genres of games? 47:14 Question 13: Are in-app purchases worth it for casual games? 48:16 Question 14: Why are Android CPIs increasing while the CPM is decreasing? 49:20 Question 15: Are there any comparisons between specific ad displays? Follow Unity Gaming Services: 🐤 Twitter: https://on.unity.com/3TyOyv9 👩🏻‍🏫 LinkedIn: https://on.unity.com/3R2RKOc 📸 Instagram: https://on.unity.com/3cxg9fA #unityads #mobileads #monetization